Industry: Trucking

CLIENT NAME: Wider Group Inc 

PROJECT NAME: Web Design & Development, Marketing Campaign 

OBJECTIVE - The site aims to showcase Wider Group’s extensive expertise and diverse service offerings to potential clients. Key features such as clear navigation, detailed service descriptions, client testimonials, and a portfolio of past projects emphasize credibility and competence. The objective includes fostering client trust, generating leads, and facilitating communication with prospective partners, ultimately supporting business growth and industry recognition for Wider Group. 

THE APPROACH

• Understanding Client Objectives

We began by thoroughly understanding Wider Group’s business objectives, target audience, and competitive landscape. This involved comprehensive discussions with stakeholders to clarify their goals, key services, and unique selling propositions.

• Development and Implementation

Once the design concept was approved, our development team leveraged the latest web technologies and best practices to bring the vision to life. We prioritized functionality, ensuring seamless navigation, fast loading times, and compatibility across different devices and browsers.

• Design Conceptualization  

With a clear understanding of Wider Group’s objectives, we proceeded to conceptualize the website’s design. Our focus was on creating a clean, professional, and modern aesthetic that reflects the company’s professionalism and expertise.

• Testing and Iteration

Before launch, rigorous testing was conducted to identify and address any usability issues, bugs, or performance concerns. We collaborated closely with Wider Group’s team to gather feedback and make necessary refinements. This iterative process ensured that the website met high standards and functionality, user experience, and visual appeal.

CONCLUSION 

Our approach to creating the website for Wider Group centered on a deep understanding of their business objectives and a commitment to delivering a compelling digital presence. Through meticulous design conceptualization, robust development, and thorough testing, we crafted a website that effectively showcases Wider Group’s expertise.

THE RESULTS

Our strategic website design for Wider Group delivered significant results: a 35% increase in average session duration and a 40% decrease in bounce rate within three months. Lead generation improved by 25%, evident in increased inquiries through contact forms. These achievements highlight our success in enhancing Wider Group’s online presence, boosting client engagement, and driving measurable growth in performance metrics.