Industry: Beverage

CLIENT NAME: Pivara Skopje - Coca-Cola®

PROJECT NAME: Coke Summership: A Digital Journey to Success 

OBJECTIVE - The vision was clear: to reinvent the Coke Summership with a digital-first approach that embodies the exuberance of summer and aligns with the dynamic spirit of Gen-Z. Our aim was to establish the Summership as a coveted experience, fostering brand connection and nurturing future leaders. We set out to create an online ecosystem where engagement would lead to growth, empowering young individuals through a summer journey that offered both fun & foundational career-building opportunities.

THE APPROACH

• Reimagined Brand Identity

Capturing the warm essence of summer, Adverge expertly revitalized Coke Summership's brand image, meticulously crafting an identity that pulsates with youthful ambition, energy, and zest.

• Interactive Campaign Rollout

Our interactive campaigns actively ignited curiosity and sparked excitement, warmly inviting a diverse cohort of ambitious individuals to become an integral part of Coca-Cola’s enduring legacy.

• Centralized Digital Hub Creation

We launched a comprehensive, user-friendly digital hub, diligently curating inspiring Summership stories and efficiently streamlining the application process, thus establishing it as the vibrant heart of the campaign's online presence.

• Sustained Community Building

By consistently engaging participants and alumni, we carefully fostered an ongoing dialogue, strategically building a growing community around the Summership that flourishes with each passing season.

CONCLUSION 

Adverge’s reinvention of the Coke Summership as a digital-centric experience has redefined the intersection of brand engagement and professional development. As a beacon for youthful ambition, the Summership program stands as an illustrious testament to Coca-Cola's commitment to nurturing and empowering the next generation of talent.

THE RESULTS

The Coke Summership campaign attracted significant attention, receiving over 120 applications from individuals eager to explore Coca-Cola’s opportunities, while 16 outstanding interns initiated a journey of professional growth. Additionally, our digital efforts led to the launch of one exceptional career, setting a new benchmark for the Summership, demonstrating the campaign’s effectiveness in attracting prospective talent and fostering remarkable career beginnings.